Prioritising loyal fans

By signing up to an artist or venue pass and downloading it into the Apple or Google wallet, we ensure that fans get notified of the biggest moments - including the ability to register for tickets in advance of the presale.

The account created to get the pass also unlocks access to presale tickets.

Fans are notified every time there is a new ‘drop’ (an incentive, reward, offer etc).
Fans create a profile and can sign in to see these drops on the gated micro-site.
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Access is entirely free, but there is the ability to purchase exclusive products and unlock discounts.

Fans can also upgrade their membership to a paid tier to get guaranteed access and rewards.

The offering is shaped entirely by the artist, venue or brand.

In each presale, fans have the chance to register in advance for tickets. This means no waiting in queues or having to be online at 10am to get tickets. Pre-authorising a payment allows us to automatically allocate tickets, but they are not guaranteed. All fans who register will receive an 'in the mix email' explaining how this all works.

The aim is to remove the panic when the presale opens. By registering in advance, fans don't need to be waiting at their screen, refreshing the page in a race to get tickets. If the presale is significantly oversubscribed, then not everyone will get tickets.

However, we make sure that this is fair and those who get tickets are selected at random from all the advanced registrations. There is no speed advantage for registering first, with everyone having the same amount of time to enter.

If fans are unsuccessful in getting any tickets, they will get an email before the presale opens.
The payment hold that we placed on the card will be released and will not be charged.
There won’t be a refund as the payment is simply not taken and released back to the card, so there is nothing further to do.

More tickets may become available once the presale opens and if this is the case, we will notify any unsuccessful fans of where to get tickets next.

Fans can register for as many events as they like on the tour. Please be aware that we hold payment for all tickets that are registered for, and so fans may be successful in getting all tickets for they register for.
If the presale is oversubscribed, we prioritise the tickets they select first.

They may not be successful in getting more tickets, especially if the tour has a restriction on the number of tickets that can purchase per household.

Emails will be sent to all successful entries when the presale opens - they can also sign in to their profile to see the events that they were unsuccessful in getting.

If fans have been successful, an email will be sent to the address they registered with as soon as the presale opens.
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Tickets are then kept secure in the fan profile and they will be sent an SMS closer to the show to notify them to download the tickets.
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This is subject to the tour terms and conditions.
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Ticket transfers may be restricted, including enforcing that the ticket purchaser must attend the event.
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If fans need to resell their tickets, there are instructions of how to do this in the fan profile. We only allow face value resale and any tickets sold for more maybe cancelled.