Turn live audiences intoactive fan relationships.

Live events are the highest fan-intent moment. Start there.

Know who shows up and what to do next

Trusted by artist teams and labels

Warner Music
Sony Music
Universal Music
Atlantic Records
BMG
Amazon Music
Insanity
Redlight
Tileyard Music

Whilst everyone is collecting fan dataPlanet does something with it in real life.

Close the loop for your fans

Inside Planet, every activation makes the next one smarter.

01

Drop direct to fans

Invite fans in and then send targeted drops via wallet pass notification.

01

Drop direct to fans

Invite fans in and then send targeted drops via wallet pass notification.

02

Every interaction captured

Opens, clicks, RSVPs, and geo-responses tagged to each fan.

03

Re-target and re-engage

Fan interaction tags are updated automatically. No manual work required.

04

Get more personal each time

Keeping fans active from one tour to the next with drops that are relevant to them.

The system for live audience activation.

The product is structured around five pillars. Each pillar does a distinct job in the fan journey.

Bring the right fans in at the moment they’re most committed.

Features

Fan account creationFan first presalesEvent RSVPsIn-venue sign ups
See how it works

Grow your known audience. Activate them.

Features

Segment by tour & eventSegment by real and fake fansSegment by interactive fan tagsSegment by region and city
See how it works

A personalised bridge from digital to physical.

Features

Interactive + personalised hubContent drops (video, image, audio)Pre-show welcome drops (set times, playlists, merch previews)Post-show merch drops
See how it works

Activate fans in the venue, in the moment, in real time.

Features

Event guest list builderEvent check-in + NFC tapVenue geo-fenced push notificationsVenue discounts
See how it works

Know what to do next. Every activation makes the next one smarter.

Smart Actions demo

Features

Fan intelligenceFan-first playbooksFan referral + retargeting
See how it works

300+ tours, here’s the playbooks.

Activate an album campaign

Turn anonymous ticket holders into high-value fans via product.

Product Drop Playbook
Fan AuthenticationGated PresaleDigital Pass DownloadProduct Drops
Proof point — Ed Sheeran

Social CTA → Amazon pre-order → Planet registration. Code-free presale. Show-specific merch targeting.

1:1 album pre-order to ticket purchase ratio — 6× better than industry norm25% increase in post-event merch sales

Capture a moment

Take a social moment and turn it into an authenticated audience that shows up IRL.

Pop Up Playbook
Fan AuthenticationDigital Pass DownloadEvent RSVPVenue Check-in
Proof point — Charli XCX

Converting huge social buzz into a seamless competition → pop-up mechanic, delivered end-to-end from sign-up to venue scan-in.

1600% of event capacity captured from one social post99% attendance rate

Enhance every live show

Simple to activate before, during, and after every event.

Live Pass Playbook
Digital Pass DownloadQR Code ScansGeo-Fenced PushProduct Drops
Proof point — Biffy Clyro

Automated drops before, during, and after every show. Set times, poster previews, geo-push merch discounts. Zero input from the band.

40–45%+ notification CTR on every dropPosters sold out nightly22% increase in post-tour merch sales

Activate a global tour

Turn a full run of dates into a known, active community.

Fan Club Playbook
Fan AuthenticationDigital Pass DownloadTicket RSVPContent DropsProduct DropsFan Intelligence
Proof point — Mumford & Sons

A 60-date global tour. Exclusive underplay access, global presale and show RSVPs to know attendees. Secret album listening rooms and pop-ups to engage. Post-show merch drops to monetise.

25% of social audience converted into a direct-to-fan relationship in 3 months60% of US tickets sold directFastest-selling UMG T-shirt drop 2025
Explore the playbooks
Testimonials

“Planet has helped us unlock more touchpoints across the full fan journey, from sign-ups and tour announces to ticket access, pop-ups and merch sales at the show. They understand the pace of global touring and bring real value across campaign planning, messaging and execution. They've become an invaluable partner.”

Jason
Jason
Global Ticketing, Red Light Management

“Planet's tools and services helped us give Amazon Music customers a better presale ticketing experience, while using the pass and hub to create a more connected journey in the run-up to the shows.”

Ross
Ross
Head of Label Relations, Amazon Music

“Planet has been a breath of fresh air for our artist campaigns. It has opened up new ways to connect with fans that feel natural for younger audiences, backed by a team that goes above and beyond across planning, execution and reporting.”

Kieran
Kieran
Senior Marketing, Insanity Records

Captivate the room.
Activate the relationship.

The highest fan-intent moment in music is live. Start there.

Know who shows up and what to do next