Elevate product launches and brand experiences
Deliver drops to customers unlocking first access to new products and event promotions
via their Apple or Google wallet.
audiences
Collect 1st party data on audiences to segment and re-engage
notifications
Push notifications have a 21% open rate, compared to 3% from email
retention
Once in the smartphone wallet, we see a less than 1% uninstall rate
Building connections that last
With the pass in the digital wallet this unlocks a way to build a repeat relationship with the customer through push notifications and rewards incentives reducing costs to reach them
Simple sign up
A custom built pass onboarding journey allows customers to click a link or scan a QR code to quickly download a fully branded
wallet pass.
Product drops
Leverage our smart recommendation tools to deliver timely and relevant drops that notify fans about early access to products via push notification
Brand experiences
Create an event pass for product launches or brand experiences, enabling you to know who has visited and close the campaign loop
The Beat - Audience Segmentation
Our audience segmentation engine, The Beat, tags every interaction through the platform delivering real time insights and the ability to notify customers directly to their wallet pass with highly personalised, relevant and timely messaging.
Our in-house team will build you a custom pass and micro-site for onboarding, they will then work with you to develop a launch plan and initial campaign strategy
Usually this involves using product launches or brand experiences to incentivise a direct customer relationship and making the biggest moments work harder.
This is your pass, we provide custom links that can be sent out via socials, email or QR codes scanner live at events, it takes on average 30 seconds to sign up and download the pass into the apple or google wallet.
Customers are notified every time there is a new ‘drop’ (an incentive, reward, offer etc).
There is also a custom branded drop page that customers can sign in to and see the latest ‘drops’.
From here we provide a suite of tools that allow audiences to personalise what they receive including RSVP’s to competitions and free events, geo-targeted and retail partner offers and the ability to register for early access to exclusive drops.
The more a customer interacts the more they get access to.
Access is entirely free for audiences on our freemium tier, where customers can purchase exclusive products and unlock discounts.
The more you involve customers the quicker the audience grows, with our in-built referral incentives.
The offering is bespoke to the brand.
To start with once customers have a pass installed via QR code at your event, you don't have to keep finding them again and again, with uninstall rates less than 1%.
The pass creates a sense of belonging and by offering first access to future products in a personalised way it cuts through other communications channels.
The Beat automatically tags fan groups based on their interests, so you simply need to tell us what you want to notify them abou.
Example - The Secret Launch Event
Want to do an event in London but don't know how many will turn up?
1. Send out a message on socials saying sign up to the pass for exclusive access to a secret London event dropping soon.
2. Check out how many have RSVP’d and know how many will attend before you ask them to claim their tickets. You can even wait to decide on the venue based on demand. Letting them know the location when you want.
3. Update every fan pass that RSVP'd for a seamless end to end experience - export the guest list from The Beat.
4. Want to do it again? The fans are already on the pass - less cost, less hassle.
Imagine repeating this worldwide - a new way to build your customer base directly.
The platform and pass can easily be integrated into your website (example here) and all social channels, through link in bio.
Once installed the pass unlocks push notifications that can be used to reach audiences directly and strengthen customer relationships.
All the marketing opt in permissions are direct to the brand meaning you can use the insights to enrich activity on socials, existing mailing lists and all CRM targeting.
The pass also gates access to a personalised home-screen where exclusive offers and rewards live, from here you can connect up your stores, discord servers, playlists, events and more.
The Beat is a custom insights engine set up for each pass, we first build out the audience facing drop pages and once launched we surface the insights in a secure dashboard with role based permissions.
The Beat groups up audiences based on their interests ensuring you can action a personalise relationship with every customer directly.
Want to reward customers who have been to a brand experiences you’ve put on this year? You can now do that at the click of a button with The Beat!