About Planet
Planet turns live audiences into active fan relationships.
The highest fan-intent moment is live. Peak fandom and peak potential, but too often the opportunity is missed.
Planet bridges this gap. Capturing the moment, activating the event, and ensuring you don’t have to keep finding the same fans over and over.
We built the system for live audience activation. It’s called Planet Live.
Planet Live helps you know who shows up and makes it easy to know what to do next, for fans in the live moment. It is plugged into everything from digitally gated presales and passes, to day-of-event drops, turning every interaction into an authenticated relationship your team controls and can activate again.
You captivate the audience. We make it easy to activate the relationship.
Why we built it
The team has been on tour, with fans and in the data, and has spent over a decade watching the live moment leak.
Planet started in the gap between the energy of a live show and the silence that followed it. The team had spent years inside global live promoters, ticketing companies, loyalty platforms, and at leading venues, watching campaigns that worked everywhere except the one place every fan already was: at the event.
We built Planet because nobody else was building for the moment that mattered most. The system has since run on tours with artists who shape the industry and the artist teams behind them.
Why now
We’ve all seen it too often.
A captive audience of 20,000 people in the venue and no marketing plan for what comes next.
Marketing teams are stretched across content, social, paid, and creator campaigns. There is no bandwidth to engage fans across every live event.
Yet every live moment that passes is another room full of your highest-intent fans you have to keep finding over and again. We’re not the first to point this out, but we are doing something about it.
While everyone else is collecting fan data, Planet actions it, providing fan intelligence at your fingertips to bridge the gap from digital to in-person events, with tried and tested playbooks that do the heavy lifting for you.
The Planet Live system has in-built knowledge from over 300 tours managed first hand, learning what works for fans, when and what doesn’t.
That’s why inside Planet, every activation makes the next one smarter.
What’s coming:We’re building on everything learned across those 300+ events, taking the know-how and the playbooks that have already proven themselves and turning them into fan intelligence that makes it even easier for teams to know what to do next.
Where Planet adds value
Connecting the right message to the right fan at the right time, with real-time contextual understanding of what the audience wants next.
Planet Live is built around five pillars. Each one does a distinct job in the fan journey. Together they close the loop between capture, activation, and re-engagement; compounding in value with every show.
- Instead of another dead-end sign-upPlanet involves your fans in what comes next, bringing the right fans into your world at the moment they are most committed.
- Instead of a CRM full of ageing, untouched emailsPlanet integrates to keep the list live, building a real-time picture of who's in the room and growing your known audience show by show.
- Instead of one-size-fits-all messagingPlanet builds drops that land with the right fans, at the right moment, with the right context.
- Instead of missing the in-venue momentPlanet activates fans where they are, in the venue, in the moment, in real time.
- Instead of starting from scratch every timePlanet tells you what to do next. Every activation makes the next one smarter.
Who it’s for
Ticketing companies sell tickets. Touring teams run tours. Labels run campaigns. Venues run events.
We’ve built for the teams who want to connect this up and turn audiences into real fans, across music, live sport and entertainment.
Artists
Turn every live moment into the start of a longer-lasting, more personal relationship with your fans.
Managers
If your ticketing partner handed you all of your purchasers tomorrow, what would you actually do with it? Planet is the layer that makes it easy to turn live audiences into active fan relationships.
Labels
Tap into every event, extending campaign cycles and touchpoints with fans, from the first single dropping to the last show of the tour.
Venues
Know who comes in the front door. Create an experience that means fans stay longer, return more often and recommend you to others.
Sports & Entertainment
The same principles that work for a sold-out arena tour apply to a sold-out stadium. Planet works for any live event where the audience is the asset.
FAQ
The questions teams ask first.
- What is Planet Live?
- Planet Live is the system for live audience activation. Live events are the highest fan-intent moment in music, but too often the opportunity is missed. Planet Live captures who's in the room, activates them in the moment, and turns anonymous ticket-buyers into lasting audience members. This means your team can focus on finding new fans and owning that relationship, instead of needing to find old ones when a new campaign is approaching.
- How does Planet Live work?
- Planet Live tags and groups fans by show, location, interaction, or behaviour, so you always know who's in the room and what to do next. Users can create drops to send to the right fans at the right moment, before, during, and after the show, with every activation feeding back into the system to make the next one even smarter.
- How do I get started?
- Once you've got access to Planet Live, you'll be able to build your own custom pass and hub, then work with our team on a launch plan and initial 3-month activation strategy. On launch, fans can sign up via a custom link shared on socials, email, or a QR code in-venue, taking less than 30 seconds.
- Why does this make activations with live audiences simpler?
- Planet Live meets fans at their highest-intent moment (the show, event, or IRL activation), making it easy for them to get more of what they love: early access and exclusive drops. The more fans engage, the more they unlock.
- How does it integrate with the tools I'm already using?
- There is no new app for fans to download. They simply save their pass straight to their Apple or Google Wallet, so Planet Live can sit alongside the channels and CRMs you already run. It also connects to your ticketing, merch store, and DSPs, so every touchpoint feels joined up.
See the system live.
Bring a tour, a release, or a venue.
Guided onboarding