Welcome to the
Pop-Up Pass.

BETTER FOR FANS. SIMPLER FOR ARTIST TEAMS. REAL DATA ON WHO'S IN THE ROOM.

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The Cost

A social moment spikes, then fades, leaving the audience you reached anonymous.

The Opportunity

The Pop-Up Pass turns that spike into an authenticated audience that shows up in real life.

Already on the road with
Mumford & Sons, Ashnikko, Erin LeCount & many more.
Pop-Up Pass

"From seamless pop-up announcements and entry mechanisms, to real-time fan communication at shows, it's given us access to connect with fans in a way we've not previously been able to."

Senior Marketing Manager, Sony Music
91%
Click to pass download. Fans sign up from a social post in seconds.
300%+
Sign-up demand vs event capacity. One social moment, way past the room.
90%
Attendance from fans who downloaded. NFC tap-in, no guest-list chaos.
Fans sign up in seconds, from a social post, a mailer, or a QR code at the door.
HOW IT WORKS

Capture the room,
Activate the relationship.

We've learnt what fans want and when, without always involving the artist.

Pop-Up Pass artist call-out
Pop-Up Pass call-out module
Pop-Up Pass fan sign-up
Pop-Up Pass RSVP screen
Pop-Up Pass winner notification
Pop-Up Pass winner selection
Pop-Up Pass venue check-in
Pop-Up Pass live event drops
Pop-Up Pass post-event push
Pop-Up Pass post-event screen
Sign-Up

Call to action

Fans sign up via socials and mailers to enter competitions or pre-order via the store.
91%
Average click-to-pass download rate
Discovery

RSVP

Fans download the Pop-Up pass in seconds to RSVP. No app, no drop off.
300%+
Average sign-up demand vs capacity of each event
Selection

Notify who's in and out

We handle selection. Winners are notified through their pass.
95%
Average winner response rate. Retargeting reaches 100%
Day Of

Activate the Event

On the day, fans NFC tap into the event seamlessly using the pass. No guest list chaos, we manage entry end to end.
90%
Average attendance rate from fans who downloaded
Retention

Extend the moment

The relationship doesn't end at the door. The pass lives in the fan's pocket, ready for the next drop.
<1%
Uninstall rate post event

Create a direct line to your live audience with a relationship that you own and control.

The relationship you've built doesn't disappear when the event ends. Fans stay engaged from one show to the next, so that the next moment hits even better.

The highest-intent moment in music is live.
Finally, you can activate it.

Your Pop-Up Pass is high impact, low lift, and built to last as your artist grows.

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