Our Role
You bring the audience.
We handle everything else.
From fan sign-up to seamless entry on the day, Planet manages the mechanics behind every pop-up so your team doesn't have to. And for fans, that means more than just a ticket. It's a moment they'll remember.
"Workload went from 12 hours over the weekend, to less than 1 hour."
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Sign-Up
Call to action
Fans sign up via socials and mailers to enter competitions or pre-order via the store.
91%
average click-to-pass download rate
Discovery
RSVP
Fans download the Pop-Up pass in seconds to RSVP. No app or drop off.
300%+
average sign-up demand vs capacity of each event
Selection
Notify who's in and out
We handle selection. Winners are notified through their pass.
95%
average winner response rate — retargeting reaches 100%
Day Of
Activate the Event
On the day, fans NFC tap into the event seamlessly using the pass. No guest list chaos — we manage entry end to end.
90%
average attendance rate from fans who downloaded tickets
Retention
Extend the moment
The relationship doesn't end at the door. The pass lives in the fan's pocket — ready for the next drop, whatever it is.
<1%
uninstall rate post event