The Cost
Every show leaves a room full of your highest-intent fans you'll have to keep finding again.
The Opportunity
The Live Pass turns anonymous ticket holders into lasting, direct fan relationships.
Already on the road with
Mumford & Sons, Ashnikko, Erin LeCount & many more.
"From seamless pop-up announcements and entry mechanisms, to real-time fan communication at shows, it's given us access to connect with fans in a way we've not previously been able to."
91%
Landing page → pass download. Fully optimised onboarding flow.
<30s
To sign up and download the pass. Easy to do whilst in the room.
+24%
Increase in merch sales on tour. From pre-show preview to post-show push.
Fans can sign up for free up to 1 week or 1 day before, or even at the show.
HOW IT WORKS
Capture the room,
Activate the relationship.
We've learnt what fans want and when, without always involving the artist.
Pre-tour
Event RSVP
The RSVP allows fans to select show(s) they're attending, often with an incentive like a signed setlist or soundcheck access, to build the segments for the campaign.
68%
Average RSVP-to-module-view CTR
Pre-show
Merch Preview
Fans get a first look at tour-exclusive items before the doors, feeding the in-venue sales spike.
42%
Average Notification CTR
Pre-show
Set Times
Early access to event information along with a welcome message when arriving at the venue.
55%
Average Notification CTR
In-venue
Geo-Push
Fans receive a geo-located message that's triggered on arrival. Can include surprise discounts, pop ups, and exclusive meet-and-greet competitions.
71%
Average Notification CTR
Post-show
Post-Show Drop
Hit fans at the highest-impact moment, the morning after the show, with exclusive opportunities to buy memorabilia if they missed out.
48%
Average Notification CTR
Create a direct line to your live audience with a relationship that you own and control.
The relationship you've built doesn't disappear when the event ends. Fans stay engaged from one show to the next, so that the next moment hits even better.
The highest-intent moment in music is live.
Finally, you can activate it.
Your Live Pass is high impact, low lift, and built to last as your artist grows.
Book a demo